The Laredo Group Media Calculator has 6 different modules. Each module will solve a different advertising equation: calculating the CPM, ad impression level, media costs, Click-Through Rate (CTR), and 2 Return on Ad Spend (ROAS) calculators. This tool will help both sellers and buyers of digital media to quickly make media calculations and solve "what if" scenarios for different campaign performance and spend levels. This calculator is available for both the iPhone and Android platforms.
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